Prime Lash Mascara for Older Women

Prime Prometics, a brand that offers make-up and skincare products specifically designed for mature women, has a captivating origin story. Their ethos is centred around the belief that "Beauty Is Skin Deep" and "Beautiful Is a Way of Life". Prime's mission is to help women look stunning at any age and live in the prime of their life.

The brand's flagship product, the PrimeLash Mascara, was developed in collaboration with 1200 mature queens to address the unique lash concerns of women over 50. Unlike other mascaras on the market, this formula is non-clumping and hypoallergenic, making it suitable for sensitive eyes.

The magic wand applicator of the PrimeLash Mascara is designed to comb and separate even the thinnest and tiniest of lashes, without causing any discomfort or irritation. This innovative wand can withstand hand tremors, ensuring a smooth and smudge-free application. The result is lashes that look thick, defined, and lifted, making the wearer feel like a million dollars.

The PrimeLash Mascara formula is enriched with a blend of nourishing vitamins and nutrients that act as a lash-boosting serum. This nutrient-infused base enhances the growth of the user's natural eyelashes, while also being non-drying and pH-balanced. The formula is clean, hypoallergenic, and designed to facilitate both volume and length.

As women mature, their eyelashes often become thinner and shorter. The Prime Prometics PrimeLash Mascara addresses this concern by allowing the user to flaunt intense lash length and volume in just two clean coats, all while nourishing and strengthening their natural lashes. This mascara is easy to remove, ensuring zero lash breakage.

Prime Prometics is a brand that understands the unique beauty needs of mature women. Their commitment to providing all-natural, pH-balanced pro-age cosmetics products that are easy to use and deliver natural-looking results is evident in the PrimeLash Mascara. This mascara is designed to help women look and feel their best, embracing the true essence of the brand's philosophy: "Beauty Is Skin Deep" and "Beautiful Is a Way of Life."

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